Master of Business Administration

R & D Activities

Investigative activities that a business chooses to conduct with the intention of making a discovery that can either lead to the development of new products or procedures, or to improvement of existing products or procedures. Research and development is one of the means by which business can experience future growth by developing new products or processes to improve and expand their operations.

Faculty Publication Details

S.No. Name of the staff Title of the paper Name of the Journal/ Book Vol, Issue, Year
1 Dr. M.Lathanatarajan The Impact of Emotional Intelligence on Teaching Efficacy Emerging Trends in Management Research Vol 2, June 2013
Financial Literacy - Personal Savings Investment Behavior of Women International Journal of Functional Management Vol 4, Issue 2, Apr-Jun 2013
Consumer Buying Behavior - Consumer Involvement and Complex Decision Making
Gender Differences in Personal Financial Planning RVS Faculty of Management Journal for Research Vol2, No.1 Aug 2013
Cosmetics Buying Behavior of Women Driven by Changing Socio Economic Climate
2 Dr. P.Kamaraj Challenges of Marketing Life Insurance Products in Rural Areas - Introspection New Vistas in Business Research June 2013
3 Ms. E.Deepa Creating High Performance Teams in Organization Emerging Trends in Management Research June 2013
Employee Grievance Handling Management in Manufacturing Industries with Special Reference to Coimbatore International Management Research Review (IMRR) Vol II, Iss II, Sep 2013
Perception of Employee Towards the Effectiveness of PAS in Oil Industries - An Empirical Evaluation International Journal of Social Science, Interdisciplinary Research Vol2(12), dec 2013
Man Power Planning in Retail Sector-An Empirical Evaluation International Journal of Marketing, Financial Services and Management Research Vol, 2, No,.7 July 2013
4 Ms. S.Prasanthi Competency Mapping Emerging Trends in Management Research June 2013